Spiral is an AI creative studio.

Paris × Tokyo. Product photography and video. Locked to your real product, pixel perfect. Machine scale & human taste.

Work

Pixel-perfect visuals.

What your funnel needs to scale.

View the portfolio
See pricing
Print & Editorial: a man seen from behind, arms raised against a blue sky, black watch on his wrist
DrivesDesirability and pricing power
DrivesAttention and brand recall
Ads: Maison Kitsuné fox sweatshirts hanging above a Parisian café terrace
DrivesROAS and testing velocity
Social: watch with a mother-of-pearl dial and blue strap frozen in a block of ice
DrivesReach and engagement
Packshot: close-up of the Herbelin Newport blue lunar dial and moon phase
DrivesProduct-page conversion

ROI

Do the math.

Simplify your organisation, slash costs, and accelerate sales. ROI obsessed.

Visuals delivered

180

after 6 months on Essential

M1M2M3M4M5M6
+30 every month

30 new visuals, every month

Your image library grows with every wave instead of waiting for next year's shoot.

Production cost

−80%

on average, versus a traditional shoot

80% cheaper, on average

One subscription replaces the photographer, the studio, the retoucher and the CGI. No day rates, no re-run fees.

Brief to first images

MonTueWedThuFri

5 days

from brief to first wave

First images in 5 days

No casting, no shoot day. Your team gets images to test the same week.

The old wayWith Spiral
OrganisationAgencies, photographer, studio, set, retoucher, CGI, model agencyOne partner
CostHigh cost per shoot80% cheaper on average
PrecisionManual retouching, CGI approximation, AI slop, inconsistent detailsPixel perfect
VolumeOne shoot a year, if the budget allowsRecurring abundance, every week
Time to marketPlanning, casting, shoot dayFirst creatives in 5 days
CopyrightLimited by usage, territory and duration: you pay againYours forever, unlimited
ROIAd fatigue and decreasing returnsFresh creative to test
  • OrganisationAgencies, photographer, studio, set, retoucher, CGI, model agencyOne partner
  • CostHigh cost per shoot80% cheaper on average
  • PrecisionManual retouching, CGI approximation, AI slop, inconsistent detailsPixel perfect
  • VolumeOne shoot a year, if the budget allowsRecurring abundance, every week
  • Time to marketPlanning, casting, shoot dayFirst creatives in 5 days
  • CopyrightLimited by usage, territory and duration: you pay againYours forever, unlimited
  • ROIAd fatigue and decreasing returnsFresh creative to test

Why Spiral

One partner,
not five vendors.

Spiral is an AI creative studio. A French-Japanese studio. A conversation between Paris and Tokyo. Our craft is product photography & video: ads, packshot, worn, social, editorial. Machine scale, human taste. Every image is locked to your real product, pixel perfect and never redrawn.

Let's talk

Paris × Tokyo

The team behind every wave.

  • Edouard Chopinaud

    Edouard Chopinaud

    Co-founder · CEO

    Ex-Google, ex-CMO of Le Coq Sportif. An eye for what sells.

    Ex

  • Etienne Jameton

    Etienne Jameton

    Co-founder · CTO

    Builds the AI engine that turns that eye into volume.

    Ex

  • Mariko Suzuki

    Mariko Suzuki

    Art Director

    Owns the creative direction: light, composition, taste.

Judged on your ROI

We bridge performance and branding. Every wave is measured on your sales, not on likes.

Days, not months.

Born in watchmaking

Polished steel, sapphire, a logo two millimetres wide. If it holds there, it holds anywhere.

Yours, in perpetuity

Full commercial rights. No territory, no expiry, no re-run fees. Models trained on your products never serve a competitor.

Locked to your product

Every image is built on your real reference. Zoom in: the logo holds, the stitching holds, the light holds.

Pricing

Invest in growth, not hours.

One partner can replace the photographer, the retoucher, the CGI studio and the agency.

Public prices · Monthly subscription · Excl. VAT

Essential

€3,000/month

For brands that want their product shown properly.

Get started
  • Up to 30 visuals a month
  • Packshot, social & ads
  • First images in 5 days

Signature

Recommended

€9,000/month

For brands that live in the feed.

Get started
  • Up to 100 visuals a month
  • Video & print editorial included
  • Each wave learns from what performed

Atelier

Custom

For groups with several brands or markets.

Let's talk
  • Custom volume and creative mix
  • Several brands or markets, one plan
  • A closed model trained on your products

FAQ

Before your
first wave.

Everything to know before your first call.

Contact us

€3,000 a month for up to 30 visuals, €9,000 for up to 100 with video, or custom. Public prices, excl. VAT.

Yes. Every image starts from your real product and is finished by hand. The product is never redrawn.

Yes: product films, video ads and social video, locked to your real product.

You do, forever. Full commercial rights, no territory, no expiry.

We focus on the visuals, and work hand in hand with your media buyers or agency. Every asset is made for Meta, TikTok and Google.